The Mechanical Bride, Folklore of Industrial Man

Marshall McLuhan's biting satire on the advertising age

Author

Publisher

Printing Details

First thus. Paperback in stiff card covers. 27 × 20cm, xiii + 157pp [1].

Marshall McLuhan was one of the most controversial and original thinkers of our time. In The Mechanical Bride he combines social satire and cultural analysis with biting wit to tackle the absurdities of the advertising age. In a series of tongue-in-cheek, myth busting essays, McLuhan provides a life-preserver for the consumer drowning in a sea of hype. Exposing the ambitions and nature of a culture consciously nurtured by advertisers, he investigates the myths and social structures of Industrial Man in the context of history, anthropology, and shifting mores. First published in 1951, The Mechanical Bride stripped bare the original merchants of spin. Today, with some historical detachment from that era, it lets us see that what we are actually consuming is media itself. This edition reproduces all the images from the original edition, with an introduction by Philip B Meggs.

Condition

This copy is in very good condition, with a little light wear to the edges.

ISBN

9780715641354